Global Mobile In-App Ad Spending, 2013 & 2018 [CHART]
This type of activity puts into perspective recent figures from Juniper Research. In January 2014, it predicted that mobile in-app ad spending worldwide would explode from $3.5 billion in 2013 to $16.9 billion by 2018. In-app advertising, it seems, is very much in fashion. Read the rest at eMarketer.