Engagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen. The research found that 56% of respondents had noticed these types of ads—more than any other ad type.
This hasn’t been lost on advertisers. In the programmatic space, in particular, there have been notable recent moves into the mobile, and specifically in-app, space. Performance display advertiser Criteo launched an in-app solution in January this year, while real-time ad tech provider Improve Digital launched its mobile in-app solution this month. Read the rest at eMarketer.