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Archive for May 28, 2014

US Online Ad Spending Share By Industry & Objective, 2014 [TABLE]

By David Erickson | May 28, 2014

US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.

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Air Travelers' Online Behavior [INFOGRAPHIC]

By David Erickson | May 28, 2014

This infographic from Kenshoo illustrates air travelers’ online behaviors.

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10 Ways To Use Images On Social Media [INFOGRAPHIC]

By David Erickson | May 28, 2014

This infographic from Fresh Take On Content illustrates 10 ways to use images to engage your social media followers.

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Need For Improved Analytics, May 2014 [CHART]

By David Erickson | May 28, 2014

About 6 in 10 professionals from around the world agree that there is pressure from senior management for their organization to become more data-driven and analytical.

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Pinterest Users & Brand Marketing, May 2014 [TABLE]

By David Erickson | May 28, 2014

Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform.

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Share Of Daily TV Consumption, May 2014 [CHART]

By David Erickson | May 28, 2014

The top quintile of TV viewers (in terms of daily consumption of TV) watch an average of 705 minutes daily, or almost 12 hours of TV per day, with that figure up by almost one hour since 2009.

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Targeting Techniques Of Mobile Advertisers, Q1 2013 vs Q1 2014 [CHART]

By David Erickson | May 28, 2014

79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period.

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US Parents Who Follow Brands On Social Networks, January 2014 [CHART]

By David Erickson | May 28, 2014

45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.

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American Moms' Top Brands, April 2014 [TABLE]

By David Erickson | May 28, 2014

Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.

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Global Mobile In-App Ad Spending, 2013 & 2018 [CHART]

By David Erickson | May 28, 2014

In January 2014, it predicted that mobile in-app ad spending worldwide would explode from $3.5 billion in 2013 to $16.9 billion by 2018.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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