The makeup of social media advertising revenues will change significantly in the coming years, according to a new forecast from BIA/Kelsey. Native social ads are expected to overtake social display ads in revenue next year, a significant departure from BIA/Kelsey’s forecast released last year, in which display ads were projected to keep their majority share of social ad revenues through 2017. The new forecast also sees mobile social ad revenue overtaking desktop by 2018.
That’s already the case for Facebook, which saw 59% of ad revenues coming from mobile in Q1. Read the rest at MarketingCharts.