UK Social TV Viewers By Demographic, September 2013 [TABLE]
Looking specifically at Twitter, whose real-time atmosphere may encourage tweeting while viewing, a September 2013 study by Harris Interactive UK found similar results. Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs, and more than half of 11- to 15-year-olds said the same. Such results could also indicate that even if young UK Twitter users use the social network during TV time, they may not necessarily be actively participating on the platform. Read the rest at eMarketer.