eMarketer expects 5.3 million 18- to 24-year-olds to use a social network site via any device at least once per month this year, representing 94.0% of internet users in that age demographic. But while social may be near universal among the group, young UK internet users aren’t channel surfing and social sharing at the same time.
A February 2014 poll by YouGov found that social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK. Just 42% of 16-to-24-year-old internet users said they simultaneously used social media as they viewed television. Though this was well ahead of the 27% total and the percentages for older age groups, it still indicated that social TV hadn’t caught on with the majority of young UK consumers.Read the rest at eMarketer.