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Top Mobile Marketing Metrics, May 2014 [CHART]

By David Erickson | May 27, 2014

Top Mobile Marketing Metrics, May 2014 [CHART]

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year, according to the latest edition of Chief Marketer’s Annual Mobile Marketing Survey. While it appears that respondents are putting a wider array of mobile tactics to use, only a couple of metrics are being commonly used to gauge the impact of mobile marketing efforts.

Not surprisingly, most respondents are measuring click throughs (58%) – although that’s the only metric being used by a majority. The next-most commonly used metrics are traffic-based: mobile site traffic (43%) and traffic pass-through to main website (37%). Read the rest at MarketingCharts.

Posted in Advertising, Analytics, Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Geo-Targeting, Lead Generation, Local Internet Marketing, Mobile Advertising, Mobile Behavior, Mobile Marketing and tagged Bar Codes, Dayparting, eTailing, mCommerce, Metrics, Mobile Apps, Mobile Coupons, Mobile Email, Mobile Metrics, Mobile Websites, QR Codes, Retail Marketing, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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