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Archive for May 27, 2014

US Local Ad Spending – National vs Local Advertisers, 2013-2018 [TABLE]

By David Erickson | May 27, 2014

National advertisers will up US local media ad spending by 8.4% in 2014, from $50.2 billion in 2013 to $54.4 billion—or nearly 40% of all local media ad investments.

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Where Smart Phone Users Search For Local Info, January 2014 [TABLE]

By David Erickson | May 27, 2014

Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.

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Top Types Of Local Business Searches By Device, January 2014 [CHART]

By David Erickson | May 27, 2014

Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.

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US Social Ad Revenues – Desktop vs Mobile, 2013-2018 [CHART]

By David Erickson | May 27, 2014

Social mobile ad revenues in the US exceeded $1.5 billion last year, and will grow at a rapid 38.3% compound annual rate through 2018, when they will reach $7.6 billion.

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US Social Ad Revenues – Display vs Native, 2013-2018 [CHART]

By David Erickson | May 27, 2014

Native social ads are expected to overtake social display ads in revenue next year.

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Top Mobile Marketing Metrics, May 2014 [CHART]

By David Erickson | May 27, 2014

While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.

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US Desktop Retail eCommerce Spending Growth, Q1 2010 – Q1 2014 [CHART]

By David Erickson | May 27, 2014

Desktop eCommerce spending increased by 12% year-over-year to $56.1 billion, the 14th consecutive quarter of double-digit growth.

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UK Social TV Viewers By Demographic, September 2013 [TABLE]

By David Erickson | May 27, 2014

Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.

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UK Multitainment Use By Age, February 2014 [CHART]

By David Erickson | May 27, 2014

Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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