US Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]
North America accounts for the majority of the world’s programmatic ad buys, and a slightly larger share of real-time-bidded ads specifically, according to 2014 research from MAGNA GLOBAL. As the region—and primarily the US—have led the way in the overall digital advertising market, faster advances in programmatic buying techniques centering around mature markets is largely unsurprising.
But even as programmatic buys expand around the world, the purchasing method is changing as advertisers look to premium programmatic over just “any old buy.” Data from the International Data Corporation indicates spending on premium programmatic online display advertising will rise 165.4% in the US this year—a triple-digit rate that’s dwarfed by the growth expected in premium programmatic online video and mobile spending. Read the rest at eMarketer.