A majority 52% of email opens occurred on a mobile device in Q1, according to the latest quarterly report from Yesmail, but what happened next? The study, which analyzed more than 5 billion emails deployed by enterprise clients, found that among emails opened on mobile devices, those using responsive design had a 21% higher click-to-open rate than the rest (11.9% vs. 9.8%). Despite that, few marketers are actively using responsive design in their emails, per the study.
Indeed, only one-quarter of marketers tracked use responsive design in a majority of their emails, and that includes just 1% exclusively sending responsive emails. Some 31% don’t use responsive design at all. Read the rest at MarketingCharts.