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Responsive Design In Email Marketing, Q1 2014 [CHART]

By David Erickson | May 26, 2014

Responsive Design In Email Marketing, Q1 2014 [CHART]

A majority 52% of email opens occurred on a mobile device in Q1, according to the latest quarterly report from Yesmail, but what happened next? The study, which analyzed more than 5 billion emails deployed by enterprise clients, found that among emails opened on mobile devices, those using responsive design had a 21% higher click-to-open rate than the rest (11.9% vs. 9.8%). Despite that, few marketers are actively using responsive design in their emails, per the study.

Indeed, only one-quarter of marketers tracked use responsive design in a majority of their emails, and that includes just 1% exclusively sending responsive emails. Some 31% don’t use responsive design at all. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Mobile Marketing, Web Development and tagged Mobile Email, Responsive Design

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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