iOS Users' Mobile Site Engagement, February 2014 [CHART]

Onswipe’s analysis of February activity on its platform (iOS users represent 97% of the sample) reveals that direct and search-referred visitors to mobile websites tend to be more engaged than those who are referred by social networks. Interestingly, though, despite indications that there’s no relationship between social sharing and engagement, the Onswipe analysis shows that visitors who share content spend far more time on site and amass many more pageviews per visit. Source: Onswipe

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