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Devices Nordic Citizens Use For Social Media, February 2014 [TABLE]

By David Erickson | May 26, 2014

Devices Nordic Citizens Use For Social Media, February 2014 [TABLE]

No matter their ownership levels, smartphone users across the Nordic countries showed similar frequency of usage. An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day, with 57% in Sweden, 60% in Norway, 58% in Finland and 59% in Denmark saying so.

Around eight in 10 internet users in the Nordic countries reported using social media at least daily—and smartphones played a huge part in that, with around three-quarters of consumers in Sweden (77%), Norway (76%) and Denmark (74%) saying they had used their smartphones on the day of polling to access social media—the most popular response in each country. Read the rest at eMarketer.

Posted in Consumer Behavior, International, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics, Video Games and tagged Computers, Denmark, Finland, Game Consoles, Mobile Social, Norway, Smart Phones, Smart TV, Sweden, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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