Devices Nordic Citizens Use For Social Media, February 2014 [TABLE]
No matter their ownership levels, smartphone users across the Nordic countries showed similar frequency of usage. An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day, with 57% in Sweden, 60% in Norway, 58% in Finland and 59% in Denmark saying so.
Around eight in 10 internet users in the Nordic countries reported using social media at least daily—and smartphones played a huge part in that, with around three-quarters of consumers in Sweden (77%), Norway (76%) and Denmark (74%) saying they had used their smartphones on the day of polling to access social media—the most popular response in each country. Read the rest at eMarketer.