Archive for May 26, 2014
Understanding & Use Of Programmatic Buying Among Marketers, March 2014 [CHART]
Nearly one-quarter of US client-side marketers understood programmatic buying and had run campaigns on this basis.
Read MoreUS Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]
Spending on premium programmatic online display advertising will rise 165.4% in the US this year.
Read MoreConsumers' Attitudes Toward Brand Loyalty, May 2014 [TABLE]
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.
Read MoreResponsive Design In Email Marketing, Q1 2014 [CHART]
A majority 52% of email opens occurred on a mobile device in Q1.
Read MoreiOS Users' Mobile Site Engagement, February 2014 [CHART]
Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.
Read MoreTop Genres By TV Ad Spend, 2013 [CHART]
Drama ($12 billion in ad spend) netted the biggest share of the $78 billion TV ad spending pie last year, at more than 15%.
Read MoreTop Online Marketing Channels That Generated Orders, Q1 2013 & Q1 2014 [TABLE]
Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.
Read MorePercent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]
43% of US omnichannel retailers said less than 1% of online shoppers coming from a social network made a purchase while visiting the site.
Read MoreSocial Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
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