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Archive for May 26, 2014

Understanding & Use Of Programmatic Buying Among Marketers, March 2014 [CHART]

By David Erickson | May 26, 2014

Nearly one-quarter of US client-side marketers understood programmatic buying and had run campaigns on this basis.

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US Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]

By David Erickson | May 26, 2014

Spending on premium programmatic online display advertising will rise 165.4% in the US this year.

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Consumers' Attitudes Toward Brand Loyalty, May 2014 [TABLE]

By David Erickson | May 26, 2014

Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.

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Responsive Design In Email Marketing, Q1 2014 [CHART]

By David Erickson | May 26, 2014

A majority 52% of email opens occurred on a mobile device in Q1.

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iOS Users' Mobile Site Engagement, February 2014 [CHART]

By David Erickson | May 26, 2014

Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.

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Top Genres By TV Ad Spend, 2013 [CHART]

By David Erickson | May 26, 2014

Drama ($12 billion in ad spend) netted the biggest share of the $78 billion TV ad spending pie last year, at more than 15%.

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Top Online Marketing Channels That Generated Orders, Q1 2013 & Q1 2014 [TABLE]

By David Erickson | May 26, 2014

Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.

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Percent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]

By David Erickson | May 26, 2014

43% of US omnichannel retailers said less than 1% of online shoppers coming from a social network made a purchase while visiting the site.

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Social Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]

By David Erickson | May 26, 2014

94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.

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Types Of Ads Nordic Residents Most Trust, February 2014 [TABLE]

By David Erickson | May 26, 2014

Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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