US Media Buyers Who Buy Online Video For Connected TVs, April 2014 [CHART]

Connected TV viewing continues to rise, but many media buyers are still struggling to take advantage of the ad opportunities the channel offers. In an April 2014 study by Mixpo, just less than half of US digital media buyers considered buying connected TV video ad inventory when planning an online video campaign.

Lack of knowledge about the space appeared to be preventing connected TV advertising, with 57.0% of respondents saying they didn’t know how to go about purchasing inventory. Read the rest at eMarketer.