Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so “now,” and more than half intended to take action sometime within the next year.
By entering the connected TV space, marketers can keep up with viewers’ rapid uptake of the channel. According to data released in April 2014 by the Interactive Advertising Bureau and GfK, nearly half (48%) of US digital video viewers used connected TVs to watch original digital video. This had nearly doubled since last year. Similarly, November 2013 polling by Yahoo found that 49% of US internet users watched digital videos on connected TVs at least daily, and 31% reported doing so several times per day. Read the rest at eMarketer.