7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years, according tosurvey results from Spencer Stuart, although only about 1 in 5 believe their teams have struck the right balance between the two talents. In time, though, respondents believe that analytical orientation will become a more important skill for CMOs to possess, while creativity will become less of a priority.
Some 29% of respondents ranked analytical orientation as one of the top 3 skills CMOs are expected to possess today, versus 21% ranking creativity among their top-3. Even so, twice as many gave creativity the top ranking as did analytical orientation (7% vs. 3%). Read the rest at MarketingCharts.