Archive for May 23, 2014
Timeframe For Purchase Of Online Video Ads For Connected TVs, April 2014 [CHART]
Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.
Read MoreUS Media Buyers Who Buy Online Video For Connected TVs, April 2014 [CHART]
Many media buyers are still struggling to take advantage of the ad opportunities the connected TV channel offers.
Read MoreTV Ads Loads, 2009-2013 [CHART]
The average American watches somewhere around 5 hours of TV per day and roughly one-quarter of that programming is advertising.
Read MoreKey Skills Expected Of Future CMOs, May 2014 [CHART]
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.
Read MoreHow American Adults Spend Their Time Online, 2010 vs 2013 [CHART]
Social networks account for the single largest share of consumers’ time online.
Read MoreGlobal CRM Software Market Size, 2013 [TABLE]
The global CRM software market grew by 13.7% to reach $20.4 billion last year, with more than 41% of that total driven by software as a service (SaaS) revenues.
Read MoreMobile Device Use's Influence Over In-Store Retail Sales, 2012 & 2013 [TABLE]
The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $593 billion in US in-store retail sales in 2013.
Read MoreEffect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]
Mobile technology had actually played a positive role when it came to driving in-person retail shopping.
Read MoreData Sources For Conducting Lookalike Modeling, March 2014 [CHART]
64% of both ad agencies and advertisers turned to data providers and demand-side platforms as data sources for lookalike modeling.
Read MoreFactors That Would Encourage UK SMBs To Different Payment Mechanisms, February 2014 [CHART]
80% of United Kindom SMB decision-makers would consider different payment mechanisms based on customer demand.
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