Top Video SEO Techniques, May 2014 [CHART]
The survey – fielded among 318 video production professionals – reveals that the most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%), although only 1 in 5 create video sitemaps for videos on their websites. Other results from the survey indicate that respondents are most commonly producing videos for company websites (81%) and social media sites (69%), and about 1 in 5 produce videos for email marketing (23%) and online video ads (17%).
Respondents are expecting significant budget increases in the year ahead – most funded by marketing departments – and about one-quarter indicate that keeping up with demand is a significant challenge. Source: Web Video Marketing Council, Flimp Media, and Interactive Media Strategies