Top Marketing Concerns Among US Small Businesses & Nonprofits, March 2014 [CHART]
Small businesses and nonprofits aren’t exactly known for their huge spending power, and research found that making the most of the bucks they do spend was a top focus for such companies.
In a March 2014 study conducted by Constant Contact, “making marketing dollars go further” was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents. The majority were also worried about determining which marketing campaigns were the best to run—as better campaigns could deliver better return on investment. Read the rest at eMarketer.