Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]
Time spent accessing the internet on smartphones matched online time spent with PCs in January, according to a recent report from Millennial Media and comScore. But the extent to which online content was consumed on PCs versus mobile devices varied considerably by content category: for example, 80% of time spent with B2B content was via PCs, whereas 79% of time spent with streaming radio was on smartphones, per the study.
B2B content emerged as the most heavily consumed on PCs, likely a reflection of B2B buyers and decision-makers being far more likely to be using PCs at work than the typical adult. Read the rest at MarketingCharts.