When should marketing technology vendors target prospects? Newly-released results from a LeadJen study identify the best times of the year, week, and day to target marketers, based on a study of lead generation campaigns over a 4-year period that generated almost 1,600 appointments. The analysis indicates that Fall is by far the best season for prospecting, with 38% of appointments set during the September to November period. There also appears to be a clear preference for appointment-setting during the middle of the week.
Tuesdays and Wednesdays saw the largest share of weekly appointments, each at 23% share. By contrast, just 15% of appointments were set on Fridays. Marketers also don’t appear to have much appetite for appointments late in the day: less than 6% of appointments were set for after 5PM EST. And the early bird doesn’t get the worm in this case: less than 3% of appointments were set for before 9AM. Not too surprisingly, appointments tended to pick up at 11AM, peaking at 14% share during the 2-3PM period. Read the rest at MarketingCharts.