Multichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs, which Constant Contact noted were more cost-effective—and thus one way to stretch marketing dollars while extending reach at the same time.
Out of those using multichannel marketing, 73% said they had seen success: Customer engagement was the business area that had benefitted the most, cited by nearly three-quarters of US small businesses and nonprofits. Customer acquisition had also seen a boost among respondents, at 57%. Read the rest at eMarketer.