Black LGBT Online Activities, March 2014 [CHART]

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having “liked” a business on Facebook in the week leading up to polling. Clicking on a Facebook ad was the second most common digital activity among respondents, cited by 39%.

Possibly a result of their increase in LGBT digital media usage, those in the survey were more likely to click on a website banner ad on an LGBT website than advertising displayed on general websites or in mobile apps. Read the rest at eMarketer.