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Archive for May 22, 2014

Use Of Lookalike Modeling, March 2014 [CHART]

By David Erickson | May 22, 2014

Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.

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Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]

By David Erickson | May 22, 2014

Time spent accessing the internet on smartphones matched online time spent with PCs in January.

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Prospecting To Marketers BY Month, May 2014 [CHART]

By David Erickson | May 22, 2014

Fall is by far the best season for prospecting, with 38% of appointments set during the September to November period.

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Top Video SEO Techniques, May 2014 [CHART]

By David Erickson | May 22, 2014

The most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%).

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Weekly Radio Penetration Among Millennials, May 2014 [CHART]

By David Erickson | May 22, 2014

Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.

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Black LGBT Online Activities, March 2014 [CHART]

By David Erickson | May 22, 2014

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

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Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

By David Erickson | May 22, 2014

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

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Multichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]

By David Erickson | May 22, 2014

Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.

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Top Marketing Concerns Among US Small Businesses & Nonprofits, March 2014 [CHART]

By David Erickson | May 22, 2014

Making marketing dollars go further was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.

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Social Networks Used By UK B2B Marketers, March 2014 [CHART]

By David Erickson | May 22, 2014

More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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