In January of this year, the total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs, details Millennial Media in a new report produced with comScore. But some demographics are spending considerably more of their time accessing the internet via mobile devices than others: as of January, 18-24-year-olds spent almost two-thirds (64%) of their online time using smartphones (54%) and tablets (10%).
Notably, though, 18-24-year-olds weren’t the heaviest mobile users. That distinction belonged to women in the 25-49 age bracket, for whom smartphones (54%) and tablets (13%) accounted for a full two-thirds of their internet time. Read the rest at MarketingCharts.