When blog readers do share via social, they’re likely doing so on Facebook. TrackMaven found that Facebook shares and “likes” combined grabbed the majority of blog posts shared socially. Twitter was also popular, with 38.6% of the total, while Pinterest and LinkedIn saw almost no action.
Companies don’t need to wait around for readers to share their content on social networks—they can also do it themselves. An August 2013 study conducted by Skyword for Unisphere Research found that the majority of marketing professionals in North America were already sharing blog posts on their social pages, and 44% said they would like to increase this. Read the rest at eMarketer.