Online Commerce Video Ratings, Q1 2014 [CHART]
Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating, according to Invodo’s Q1 2014 Video Commerce Benchmarks Report. The distribution skew towards positive ratings remains consistent from years past, according to the report, which also reveals that online commerce video viewers are almost twice as likely to make a purchase as those who don’t watch videos.
That tallies with recent survey results from Animoto, which found almost three-quarters of respondents reporting being more likely to make a purchase after viewing an online video that explained a product or service. Read the rest at MarketingCharts.