Online sellers have much to do to reassure shoppers in France about the security of digital purchasing. A recent study by insurance firm Hiscox in association with Ifop found that more than two-thirds of web users were reluctant to enter personal information—such as their name, address, phone number and bank account details—on an ecommerce site.
Fewer than one in five were convinced by online merchants’ security claims, and 88% (90% of respondents ages 50 and older) were not prepared to buy on sites that had ever suffered a cyberattack. These results help explain the low levels of online buying noted by Fondation Dauphine. Read the rest at eMarketer.