Despite the readiness to engage with financial transactions online, eCommerce was much less popular with the French survey sample. Only 37.5% of those ages 11 and older had made a digital purchase in the month before polling, equating to 20.4 million people across the country.
This reflected a gain of 7.1% since Q3 2013, but that growth was partly due to year-end holiday buying. Crucially, the reported figures indicated that in France, online banking was nearly twice as popular as online buying at the end of last year. Read the rest at eMarketer.