French Consumers Who Bank Online, Computer vs Mobile, Q4 2013 [CHART]
Most internet users in France welcome the chance to bank online, according to the ninth edition of Fondation Dauphine’s “Baromètre de l’Économie Numérique,” based on data gathered by Médiamétrie. Nearly seven in 10 web users ages 15 and older said they had carried out at least one banking activity on a computer at home in the month before Q4 2013 polling. Perhaps surprisingly, the “Baromètre” had never before probed internet users’ digital banking habits—suggesting that even researchers were unaware of how quickly online banking had taken off. Read the rest at eMarketer.