B2B Technology Buying Decisions, May 2014 [TABLE]
There are 7 executives typically involved in technology buying decisions in the US, according to results from a Text100 survey conducted with 1,900 respondents in 8 countries – USA, UK, Canada, France, Germany, Spain, India and China. Across all 8 countries, the average number of executives involved in a tech buying decision was 6; the US was found to not be slightly above that average, but to also have a greater number of managing directors, CEOs and business owners involved.
Overall, though, half of the executives involved in tech buying decisions across the 8 markets do not hold technical roles. Read the rest at MarketingCharts.