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Archive for May 21, 2014

B2B Technology Buying Decisions, May 2014 [TABLE]

By David Erickson | May 21, 2014

There are typically 7 executives involved in technology buying decisions in the US.

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Online Commerce Video Ratings, Q1 2014 [CHART]

By David Erickson | May 21, 2014

Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating.

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Older Americans' Adoption Of Streaming Services, Q4 2012 vs Q4 2013 [CHART]

By David Erickson | May 21, 2014

Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively).

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Mother's Day Spending, 2007-2014 [CHART]

By David Erickson | May 21, 2014

The NRF finds that the average celebrant will spend $163 on gifts for Mother’s Day (Sunday, May 11) this year.

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Primary Social Tool Used To Share Blog Content, April 2014 [CHART]

By David Erickson | May 21, 2014

When blog readers do share via social, they’re likely doing so on Facebook.

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Share Of Weekly US Blog Posts vs Social Shares By Day Of The Week, April 2014 [CHART]

By David Erickson | May 21, 2014

Bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed out between Monday and Friday.

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Mobile Capabilities Offered To Hotel Guests, March 2014 [CHART]

By David Erickson | May 21, 2014

Website-related mobile activities were the most popular mobile capabilities offered to guests by accommodation owners worldwide, with 45% allowing guests to book rooms on their sites on a mobile device and 38% reporting having mobile-friendly versions.

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Top Reasons For Booking Travel Offline, Online Or via Mobile, March 2014 [TABLE]

By David Erickson | May 21, 2014

US mobile travel sales, including travel purchases on both tablets and smart phones, are expected to increase 59.8% this year to reach $26.14 billion.

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Share Of Monthly Minutes Spent Online By Device & Demographic, January 2014 [CHART]

By David Erickson | May 21, 2014

The total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs.

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Hesitance Of French Citizens To Divulge Personal Data At eCommerce Sites, April 2014 [TABLE]

By David Erickson | May 21, 2014

More than two-thirds of French web users were reluctant to enter personal information—such as their name, address, phone number and bank account details—on an eCommerce site.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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