Digital travel sales as a category are more mature than other areas of ecommerce, and as a result, travel is losing share of overall business-to-consumer (B2C) ecommerce sales in the US. In 2013, travel totaled 34.1% of the nearly $400 billion US ecommerce market. However, with digital travel growth already dropping to the single digits and retail ecommerce continuing its double-digit rise each year, travel will account for only 26.2% of the $666.28 billion US B2C ecommerce market in 2018.
Comparing just mobile sales, however, travel is gaining share of overall mcommerce. eMarketer estimates that in 2014, travel will account for 31.1% of all US B2C mcommerce sales, which totaled $58.50 billion in 2013. But by 2018, travel will increase its share to almost one-third, or 32.8%, of the nearly $200 billion in mobile commerce sales that year. Read the rest at eMarketer.