The entertainment and media industry is benefitting from the rise in mobile RTB ad spending. According to the data, the sector claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Among content categories, entertainment also ruled, growing its share of mobile RTB ad volume as a percentage of total mobile impressions served by Smaato worldwide by more than 46% between Q4 2013 and Q1 2014, from 26% to 38%. As a result of this increase, all other categories studied—social media, games, music, and communications and technology—lost share in traffic volume. Read the rest at eMarketer.