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Archive for May 20, 2014

Online Video Viewer Demographic, May 2014 [TABLE]

By David Erickson | May 20, 2014

Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.

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Facebook Response Rates, Q2 2012-Q1 2014 [CHART]

By David Erickson | May 20, 2014

The average response rate for user wall questions asked of brands around the world on hit 65% in Q1.

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Local Media Ad Spending By Local vs National Advertisers, 2013-2018 [CHART]

By David Erickson | May 20, 2014

National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media advertising dollars.

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Professional Activities Conducted On Social Media By UK Business Pros, January 2014 [CHART]

By David Erickson | May 20, 2014

72% of UK business pros consider LinkedIn it a trustworthy source of professional content—compared with 37% for Facebook and 30% for Twitter.

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Number Of LinkedIn Connections Among UK Business Professionals, March 2014 [CHART]

By David Erickson | May 20, 2014

49% of UK business professionals had a LinkedIn account.

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Global Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]

By David Erickson | May 20, 2014

The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.

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Global Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]

By David Erickson | May 20, 2014

eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.

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US B2C mCommerce Sales Share By Segment, 2012-2018 [CHART]

By David Erickson | May 20, 2014

In 2013, travel totaled 34.1% of the nearly $400 billion US eCommerce market.

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US Online Travel Sales By Channel, 2012-2018 [CHART]

By David Erickson | May 20, 2014

US mobile travel sales totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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