UK Online Shoppers' Attitudes Toward Email Personalization, March 2014 [CHART]
The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization. Recommendations based on previous shopping behaviors, personalized communications and special offers based on shopper preferences were cited by large proportions of respondents—64%, 60% and 56%, respectively.
How do you improve on a marketing channel that’s already preferred by the majority? Make it more useful—and that means curbing the frequency and personalizing the message. Read the rest at eMarketer.