UK marketers should continue to keep email very firmly on their radars. Last year, it was seen as the preferred method of receiving marketing communications among UK internet users, and nothing has changed this year.
According to a February 2014 study from the Direct Marketing Association UK in partnership with customer acquisition firm McDowall, email was the preferred marketing channel among UK internet users across all age groups. From 18- to 24-year-olds through those 65 and older, email was cited by the vast majority of respondents—upward of 75% in all groups. Read the rest at eMarketer.