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Archive for May 19, 2014

Smart Phone Commerce Metrics By Day Of The Week, Q1 2014 [CHART]

By David Erickson | May 19, 2014

Mondays and Saturdays tied for the second-largest share of weekly revenues (15% each).

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Tablet Commerce Metrics By Day Of The Week, Q1 2014 [CHART]

By David Erickson | May 19, 2014

Mobile accounted for 10.5% of retail e-commerce spending last year.

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Customer Experience Leaders vs Laggards, May 2014 [TABLE]

By David Erickson | May 19, 2014

58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.

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Number Of TV Channels Average Household Watches, 2008-2013 [CHART]

By David Erickson | May 19, 2014

The number of channels watched by the average US TV home has remained between 17 and 18 each year since 2008, despite an ever-growing number of channels received by the average TV home.

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Online Video Ad Viewability By Publisher Type, May 2014 [CHART]

By David Erickson | May 19, 2014

Only 44% of online video ad impressions from September through December last year were found to be viewable, though that figure was almost twice as high (78%) for major media ad impressions.

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UK Online Shoppers' Attitudes Toward Email Personalization, March 2014 [CHART]

By David Erickson | May 19, 2014

The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization.

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Primary Attitude Toward Branded Emails Among UK Online Shoppers, March 2014 [CHART]

By David Erickson | May 19, 2014

UK consumers don’t want to see too many branded messages dropping into their inbox.

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Marketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]

By David Erickson | May 19, 2014

Email was the preferred marketing channel among UK internet users across all age groups.

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Benefits Of Innovation Labs & Product Incubators, 2013 & 2014 [CHART]

By David Erickson | May 19, 2014

The number of agencies and client-side marketing firms with innovation labs and product incubators jumped more than 28% year over year in 2014 to 50%, from 39% in 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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