LinkedIn users are spending more time on the platform every week, expanding their first-level connections, and reporting greater use of company pages, according to [PDF] results from the latest annual LinkedIn user survey by Wayne Breitbarth and power+formula. What hasn’t changed? The main benefits they’re drawing from the platform, as well as the features they’ve found to be most helpful. Respondents also continue to ascribe a great deal of importance to their use of the network.
This year, some 36.2% of respondents rated LinkedIn as being “extremely important” (5 on a 5-point scale) to their efforts to grow their networks, develop their businesses, or help them find their employment. That’s up from from 32.8% last year. Read the rest at MarketingCharts.