Concerns about online security and privacy can have huge implications for companies. In December 2013 polling by Radius Global Market Research, more than three-quarters of internet users at least “somewhat agreed” that they would stop using a service, product or retailer if they felt their privacy was violated.
On the flipside, firms that are able to ease worries may see positive results in their sales: 78% of internet users said they only purchased from companies they trusted. More than two-thirds agreed that they only bought from companies that could handle their data, and the majority were willing to pay higher prices if they felt their privacy was valued more. Read the rest at eMarketer.