Change In Concern About Personal Data Privacy, March 2014 [CHART]
As consumers move more of their lives to digital channels, they’re still not confident in how companies handle their personal data. In fact, a March 2014 study by GfK found that 60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago.
These worries weren’t limited to one age group, with the majority of respondents in each age demographic saying their concerns about personal information security had risen at least moderately. Read the rest at eMarketer.