Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing, according to a report by DNN Software, and many agree that marketing has become more challenging despite all the technology solutions available. Still, concerns over marketing technology take a backseat to content-related challenges, as marketers try to break through the clutter and grab the attention of target customers.
Indeed, more than 9 in 10 find it challenging to some extent to find their target audience online. For a similar proportion, the overwhelming amount of content makes it challenging for them to stand out from the crowd – and 44% feel that the quality of content on the internet is decreasing. Read the rest at MarketingCharts.