Archive for May 16, 2014
Types Of Negative Social Posts About Companies, February 2014 [CHART]
High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
Read MorePositive & Negative Brand Interactions On Social Media, Q1 2014 [CHART]
55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.
Read MoreTrends In LinkedIn Use, May 2014 [TABLE]
36.2% rated LinkedIn as being Extremely Important to their efforts to grow their networks, develop their businesses, or help them find their employment.
Read MoreChallenges Faced By Marketers At Mid-Sized Companies, May 2014 [CHART]
Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing.
Read MoreTop 10 Global Media Owners, May 2014 [TABLE]
Google remains the largest media company in the world.
Read MoreUS Connected Device Penetration, 2013 vs 2014 [CHART]
Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year.
Read MoreConsumer Reactions To The Heartbleed Security Bug, April 2014 [CHART]
Just 39% of US internet users regularly change their computer passwords.
Read MoreConsumer Attitudes Toward Companies' Handling Of Personal Data, December 2013 [CHART]
Firms that are able to ease worries may see positive results in their sales: 78% of internet users said they only purchased from companies they trusted.
Read MoreChange In Concern About Personal Data Privacy, March 2014 [CHART]
60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago.
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