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Archive for May 16, 2014

Types Of Negative Social Posts About Companies, February 2014 [CHART]

By David Erickson | May 16, 2014

High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.

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Positive & Negative Brand Interactions On Social Media, Q1 2014 [CHART]

By David Erickson | May 16, 2014

55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.

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Trends In LinkedIn Use, May 2014 [TABLE]

By David Erickson | May 16, 2014

36.2% rated LinkedIn as being Extremely Important to their efforts to grow their networks, develop their businesses, or help them find their employment.

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Challenges Faced By Marketers At Mid-Sized Companies, May 2014 [CHART]

By David Erickson | May 16, 2014

Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing.

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Top 10 Global Media Owners, May 2014 [TABLE]

By David Erickson | May 16, 2014

Google remains the largest media company in the world.

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US Connected Device Penetration, 2013 vs 2014 [CHART]

By David Erickson | May 16, 2014

Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year.

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Consumer Reactions To The Heartbleed Security Bug, April 2014 [CHART]

By David Erickson | May 16, 2014

Just 39% of US internet users regularly change their computer passwords.

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Consumer Attitudes Toward Companies' Handling Of Personal Data, December 2013 [CHART]

By David Erickson | May 16, 2014

Firms that are able to ease worries may see positive results in their sales: 78% of internet users said they only purchased from companies they trusted.

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Change In Concern About Personal Data Privacy, March 2014 [CHART]

By David Erickson | May 16, 2014

60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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