May 16, 2014 - e-Strategy Trends

High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.

55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.

36.2% rated LinkedIn as being Extremely Important to their efforts to grow their networks, develop their businesses, or help them find their employment.

Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing.

Google remains the largest media company in the world.

Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year.

Just 39% of US internet users regularly change their computer passwords.

Firms that are able to ease worries may see positive results in their sales: 78% of internet users said they only purchased from companies they trusted.