Some 46% of Americans read the blogs of their favorite brands, according to newly-released survey results from WP Engine. Respondents attribute a significant amount of influence to brands’ blogs: about half believe it’s important for brands to product content on their blogs, while 2 in 5 feel there are negative effects for brands not producing blog content. Interestingly, respondents appear to favor reading content directly from company blogs and websites over other content distribution methods.
Specifically, 2 in 5 prefer reading content directly from a company blog rather than a news magazine or website, while 52% prefer going directly to the company’s website for content about a brand, compared to 25% going to social media and 22% to third-party articles. Read the rest at MarketingCharts.