Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers, according to the latest annual B-to-B CEO Survey from FOLIO: magazine. CEO respondents to the survey reported a majority 52.5% of their revenues deriving from print ads, relatively unchanged from 2011. And that revenue share isn’t holding steady among a shrinking pie: only 4% of respondents said they lost money last year, while 85% see revenue increases on the horizon this year.
Interestingly, respondents attributed a smaller share of revenues to digital media this year than last. Among those with less than $5 million in revenues, digital media comprised a reported 13.3% of total 2013 revenues, down from 15% in 2012. And for those with more than $5 million in revenues, digital media’s 18.4% of revenues in this year’s survey was down from 20% the prior year. Read the rest at MarketingCharts.