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Archive for May 15, 2014

Email's Marketing Engagement [INFOGRAPHIC]

By David Erickson | May 15, 2014

This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.

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Attitudes Toward Watching The World Cup Online, February 2014 [CHART]

By David Erickson | May 15, 2014

Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.

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Consumer Attitudes Toward Brand Content, May 2014 [TABLE]

By David Erickson | May 15, 2014

Some 46% of Americans read the blogs of their favorite brands.

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B2B Media Revenue By Company Size, 2013-2014 [CHART]

By David Erickson | May 15, 2014

Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers.

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Millennials' Most Indispensable Digital Channel, April 2014 [CHART]

By David Erickson | May 15, 2014

A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.

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US Smartphone Penetration, October 2011 – March 2014 [CHART]

By David Erickson | May 15, 2014

Smartphone penetration reached 68.8% of the US mobile market during Q1, up from 65.2% in Q4 2013 and 58% in Q1 2013.

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Audience Targeting Adoption Trends, May 2014 [TABLE]

By David Erickson | May 15, 2014

Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.

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CPG Brand Decision Influencers, Q1 2014 [CHART]

By David Erickson | May 15, 2014

Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).

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B2B Marketing Databases Completeness, May 2014 [CHART]

By David Erickson | May 15, 2014

Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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