Q1 2014 polling conducted by Market Probe International for U.S. Bank found that US SBOs considered financial health the top key indicator of business conditions, cited by seven in 10. Revenues for this year and next were also important, with respondents considering 2015 a slightly better indicator.
Based on U.S. Bank’s results, the majority of SBOs should be happy when evaluating their key performance indicators—at least some of them: 70% of respondents said their business was in good health in 2014, the highest percentage since at least 2010. However, revenues told a different story, with just 30% of SBOs saying their businesses would report higher earnings in 2014. Read the rest at eMarketer.