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Archive for May 14, 2014

Key Indicators Of Business Conditions For Small Business Owners, Q1 2014 [TABLE]

By David Erickson | May 14, 2014

US SBOs considered financial health the top key indicator of business conditions, cited by seven in 10.

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Top Business Milestones For US Small Business Owners, March 2014 [CHART]

By David Erickson | May 14, 2014

US Small Business Owners said getting repeat customers—not their first profitable year or dollar earned—was their most important business milestone.

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Webrooming vs Showrooming, November 2013 [CHART]

By David Erickson | May 14, 2014

78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.

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US Online Shoppers & Buyers, 2012-2018 [CHART]

By David Erickson | May 14, 2014

US retail ecommerce will continue its torrid growth in 2014, with sales forecast to rise 15.5% to $304.1 billion.

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Ad Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]

By David Erickson | May 14, 2014

Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.

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B2B Marketers' Most Effective Social Media Post Types, May 2014 [CHART]

By David Erickson | May 14, 2014

B2B marketers around the world are focusing their social media efforts more on generating leads and sales and less so on driving traffic and strengthening thought leadership.

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Blog Post Frequency vs Social Shares By Day Of The Week, May 2014 [CHART]

By David Erickson | May 14, 2014

While just 13% of the more than 1 million blog posts analyzed were published on the weekend, those posts received almost one-third of the data set’s total number of social shares.

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Media Channel User Buy Agency Media Buyers In 2013 [CHART]

By David Erickson | May 14, 2014

More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.

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UK Online Video Viewing Share By Device, Q3 2012-Q3 2013 [TABLE]

By David Erickson | May 14, 2014

Smart phones were accounting for a growing proportion of digital video viewing among the general UK population—up from 17% in Q3 2012 to 23% in Q3 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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