Factors That Would Encourage French TV Viewers To Use Video On-Demand, November 2013 [TABLE]
Lowering prices may help boost VOD adoption in France. In the CSA study, “lowering the price of available movies and series” was the biggest factor that would encourage consumers to use VOD services more regularly (37.6% of respondents). However, the second-highest percentage of respondents (28.3%) said none of the options listed would influence them to use VOD more often—indicating that many viewers just aren’t interested in such services yet. Read the rest at eMarketer.