Mobile coupon users will be slightly more likely to redeem a coupon or code via tablet than smartphone in 2014. This year, 80.2% of mobile coupon users will use a tablet for redemption, compared with 75.4% who will do so on a smartphone. Tablets are frequently used for in-home digital purchases, which boosts tablet coupon redemption. It’s less common for shoppers to make purchases via smartphone, although many consumers use their smartphones to redeem coupons in brick-and-mortar stores.
As smartphone users grow more comfortable with mobile shopping, they will increasingly redeem coupons via their phones. eMarketer expects that in 2015, smartphone coupon users will surpass tablet coupon users in percentage of mobile coupon users. Read the rest at eMarketer.